When your business relies on leads to survive and thrive, lead generation is sure to be forefront of your mind on most days in the office. If you have already put into practice a solid timetable of high quality content marketing, connecting in-person with clients and prospective clients, and getting a stream of referrals from others, it is time to fine-tune this effective strategy with some easy-to-implement lead generation tweaks.
1. Check Your CTA
When it comes to effective lead generation, the fact that you send out emails or direct mailings does not matter if you do not include a relevant, effective call to action (CTA). If your content is good, your CTA must be great. Take a look at the CTAs you already have operating in your marketing and make a few positive changes that could bring you better leads. For a start, make sure that the CTA is above the fold or that you can pin it to the screen so that as the reader scrolls through the content, it sticks. Make sure that the CTA is clear and easily actionable, and that the button text is directly describing the action, such as “Book a Place”. Throughout the email or mailing, direct readers’ attention to the CTA with visual clues and buttons.
2. Create a SlideShare Project
The hosting platform SlideShare is a great way to increase online lead generation by giving people the answers to questions, solving their specific technical or other problems, and providing useful information for businesses or individuals that would use your products or services. Make a SlideShare project accessible, interesting, and position your brand or product as the obvious solution for readers’ needs.
3. Benefit from Lead Generation Services
When you are struggling with leads, get some external help and optimise your lead generation with a lead generation service. Many people overlook the benefits an online lead generation service can bring but this is a mistake – for convenience’s sake, and for the sake of effectiveness, lead generation is a viable option for small and medium sized businesses.
4. Employ Exit Pop-Ups
Too many pop-ups, occurring too soon, turn people off but you can use a strategically developed exit pop-up to use that last chance before a reader leaves. Make sure that the pop-up is using a simple CTA and that you are giving options for clear action, without much in the way of text or image confusion.
5. Gather Leads through High Quality Content
Make the best use of your intelligent, quality content like eBooks and white papers by providing a sign-up form for users to access the content. Excellent quality leads can be generated with the method, where people get answers to problems they have, and more information for the price of a simple form fill.
6. Re-Fit Your Content
A blog post doesn’t only have to be sent out once. Take a look at the content you have and discover ways to repurpose it – create “best of” posts with a compilation of high-performing articles, turn posts into an eBook, or create an infographic or SlideShare from the information in a post or two.